Email Marketing Articles

Email Marketing 2005 - Do's & Don'ts

1. Make sure all your email recipients are opt in or double opt in. This means that they have subscribed to your ezine, newsletter, report or e-course.

2. Always provide an unsubscribe link Click here to read the full article.

Top Ten Email Marketing Mistakes made by Small Businesses

Email marketing isn't complex or new. Yet we see the same mistakes being made over and over by the marketing executives, sales professionals and owners of small businesses.

If done correctly, email marketing is a very effective medium to generate new leads, and build continuous contact with your customers and prospects. It can easily help you yield new sales and meet your targets. Click here to read the full article.

Marketing via Email. Why aren't People Replying?

Then your email is sent to as many people as you want, even thousands. So why aren't they replying or jumping at your offer? Well it could because they consider it spam(meaning they didn't request it). So probably right now your great offer and email are sitting in a Spam folder, Trash bin or they haven't checked their email and haven't gotten a chance to delete it, yet. So basically all of your time and effort as well as your money is also sitting in your trash bin. But why? Click here to read the full article.

Is Email Marketing Still An Effective Option For Network Marketing?

With email filters, blockers, and simply tons of unsolicited email, is email marketing still a viable option to build and grow your network marketing business? The answer to this question, in my opinion is "Yes, but."

Let's deal with the "Yes" first, then we'll deal with the "But." Click here to read the full article.

Why Mobile SMS Text Marketing not Email Marketing?

With over 1.8 billion mobile connections globally, mobile marketing has now become an extremely effective tool to marketers for promoting their brands in multiple ways. With increasing population of mobile phones and decreasing usage costs, SMS (text message) is becoming a compelling proposition for direct marketers who till now relied on emails and letters alone. Very often comparisons are drawn between effectiveness of Email and SMS (text messaging). Click here to read the full article.


Email Marketing Best Practices

Permission-based Email Marketing is one of the most powerful ways to build your business. As a business owner you realize the importance of staying in front of your customers and prospects. By deploying a timely e-newsletter to touch base with your customers and prospects, you stay fresh in their minds, build credibility, and keep the communication channel open by eliciting product and/or service enquiries from your recipients. This will lead to repeat purchases and higher conversions. Below are a few pointers in ensuring that your permission-based email marketing campaign is a true asset to your company. Click here to read the full article.

Email Marketing Tips

I am going to talk about how to improve your emails open rate. Everyday, count how many emails you receive and did you open all of them? I guess your answer is 'NO'. We are all become more selective, we choose what we want to read based on the sender and the email title. Click here to read the full article.

6 Strong Reasons Why RSS Beats Email Marketing

A brand new marketing tool predicted to replace email is currently sweeping the World Wide Web like a storm.

The Internet is experiencing the so-called "orange revolution" and theres no stopping to it. The online marketing world is rigorously seen chanting a 3-letter mantra, R-S-S. Click here to read the full article.

Email Marketing - The End Is Nigh!

Consider if you will the resources, the time and the financial investment given to attracting new web traffic. Banner advertising, link exchanges, search engine ratings, affiliate schemes and the list goes on. Yet when it comes to retaining a customers future business or even a return visit, we simply hope that they will opt-in to a newsletter mailing list and everything will be okay. Click here to read the full article.

Direct Marketing Strategies for Holiday Email Promotions

Tis the season to leverage customer interest data for successful email marketing.

All of the information gathered throughout the year from customer purchases, customer feedback surveys, and other behavior offers direct marketers necessary direction for conceptualizing a successful email campaign. Click here to read the full article.

DoubleClick's Q3 2004 Report Shows Bulk Email Marketing Eficiency Increase

Internet marketing company DoubleClick published its final report over the bulk email marketing evolution this year. The figures show year-over-year increase in delivery rates (cleaner emailing lists), and a decrease in open rates and click-through rates. The variations are light, proving a steady and maturing environment. Click here to read the full article.

Email Marketing Losing Its Effectiveness? The Alternative Is Desktop Marketing!

You've heard of email marketing, but it isn't what it used to be. With today's abundance of spam and even opt-in email solicitations, your messages are competing against hundreds of incoming messages daily. How are you ever supposed to stand out? Click here to read the full article.

Direct Mail Marketing Now As Easy As Email

Is the United States Postal Service (USPS) a marketing innovator? As it turns out, the kind folks in the blue shorts are in fact making it easy for even the smallest business to duke it out with their biggest competitors by using the USPS new mailing online (MOL) direct mail service. Click here to read the full article.

Email Marketing Tips

I am going to talk about how to improve your emails open rate. Everyday, count how many emails you receive and did you open all of them? I guess your answer is 'NO'. We are all become more selective, we choose what we want to read based on the sender and the email title. Click here to read the full article.

Dont Let Legitimate Email Marketing Campaigns Suffer A Junk Mail Fate

Volume-based filtering may be pre-sorting your marketing messages to the bulk folder or worse.

Youve got a great product, fantastic customer service, and a loyal base of customers that opt-in to your email list. Theyre interested in staying abreast of new products, special offers, and other news and relevant information you send them. Click here to read the full article.

Make your 2005 Email Marketing Plan Successful - Six useful tips

Email Marketing is growing more and more every year. Many small E-business owners have already made marketing plans for 2005. Email marketing is a very popular tool these days but often not utilized correctly to reach out to prospective customers. E-mail is very effective and inexpensive tool than regular mail to attract prospective customers, grow relationships with current customers, gain mindshare among affiliate partners and resellers and increase brand awareness. Below are six useful tips to make your 2005 email marketing successful: Click here to read the full article.

How To Use Viral Marketing To Grow Your Opt In Email List

If you have read my article called "What is Viral Marketing" you should already have a fairly good idea of it's potential. Click here to read the full article.